Social commentary - who do we listen to
| July 22nd, 2008 admin Posted in Social Media Strategies | |
There is a marketing strategy that is often used around us and can be incredibly effective if executed properly. First build trust, credibility and reputation with your lists of prospects using social media networking sites like facebook, linkedin and others of their like. Blogging is also a great tool for communicating with the audiences and telling them your perspective on things. Through your blog, you can give them free content, information and tips up to a point where they feel enlightened. If you are marketing an event, you give them enough information about what to do without diving into how to do it.
When they learn something from you that they didn’t quite know about, they will invariably look up to you and follow you. Once you have their trust you can up-sell them a course on the ‘how to go about it’ part. If they are sure that you are indeed someone who knows what you’re talking about, they will be less hesitant in doubting your abilities. And you should be knowledgeable in whatever it is that you’re selling - you can’t and shouldn’t ever risk losing your customers by fooling them into buying below-par material from you.
If done well, you can even get them onto an expensive subscription course or seminar that steps them through executing what needs to be done. All of these are revolving door strategies of relaunches that we have discussed earlier in our Launch strategies blog here. Business is about getting the most out of your products, services or events, so why wait around? Social media is a powerful tool in our hands that shouldn’t be put to waste. Can you think of innovative ways of marketing your events online using Facebook? How about Twitter? Think about it.
Have you ever wondered what it would be like to live in a world where everyone coexists as a social tribe? Thats the internet for you. Have you ever wondered how online networks often represent the tiniest niches and topic areas that you never even thought existed? Have you ever wondered how amazing it is to be able to say something, and be heard (or read) all over the world through the internet in less than a second?
If social commentary is about the cream rising to the top, allowing early adopters and thought leaders to lead groups who still lead their tribes in a self regulated filtering manner. What kind of a tribal system would this be? Now, not everyone in society is web savvy enough to exploit what is already happening, so the changes social media has upon us may not be as apparent to some as they are to others.
BUT I have always wondered how the future of social media will take shape? How will things turn around this time? Will they be any different from what they have already achieved so far. What happens when my small kids grow into adults and each of them have been trained onto the internet as kids so the entire population lives like this. What implications would this have for event managers or promoters? Should you start working on strategies of promoting virtual events on second life? What will it do to the traditional education process? Who will we listen to? Do industries continue to become less valuable by spending per capital whilst companies who best harness new technology & their ability to process information (Google) continue to get richer?
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