Post launch photo sharing
| July 22nd, 2008 admin Posted in Social Media Strategies | |
(image source: camerahobby.com)
Events don’t just end there - often times the post-event phase is the most active part for the audiences. “Did you know that..?”, “And this happened..” “It was so cool..”. Fact is, you’ll be launching more events later on, so this post-event activity is important for your business. Its at this point that most event planners get a chance to breathe and feel a natural high. The buzz and excitement doesn’t end there, it amplifies.
One small but important strategy is to use photos of the event. Tag all of the names in the photos that you know and add them to different photo sharing sites such as flickr and photobucket. When people discover their own photos of those of their friends, they will feel a bond with your event’s brand as well. They will feel important.
Secondly, add photos to your event pages that people can come back for and discuss. Have interactive sessions on votings for coolest/lamest/funniest photos. Get a fashion expert to run a commentary on the best dressed people in the event. Photo sharing helps people bond together. If you can create the right emotions in them whenever they think back about your event, chances are they will come again to your next event and will probably also get some other friends along.
Another great tool designed specifically for events is Pictoma. It allows you to create events by filling out a form and share pictures against the event with the attendees/friends. Others can add pictures against that event as well. They can also order online albums or printouts of the photos. Another similar site, Pix-Yu, allows you to add photos against an event, share it across multiple social networking sites and get paid for the number of times your pictures are viewed.
If you had an event page in facebook, then you can directly add the photos to Facebook without having to upload on other photo sharing sites. However, if you want to increase the outreach of the photos then use PictureSync to send the photos to different photo sharing sites in one single step. These sites have made it incredibly simple to share pictures with your audiences and prospective customers. People love sharing and spreading things that they like to their friends, so if your photos catch their fancy, chances are you’ll get some nice spreading around as well. A lot of people search for photos online. Make sure you tag your photos properly so that they are easy to find based on your desired keywords.
If your photos are location based, e.g. an event in Austin, TX, then use the geotagging tool to get the map and location of the event as well. In popular events like the CES shows, people often take photos from their cameras and phones and upload them immediately (during the event) to their blogs and to content sharing sites. Imagine if people were putting pictures of your event online while it is going on - imagine them twittering about it to their friends who couldn’t make it. Imagine what impact this would have on your event’s brand.
Its all possible if you can manage to create the right kind of buzz. Later on, you can also create fancy mashups and slideshows from the event pictures. If you put them together in a nice, melodic, emotional (or funny) way, those slideshows may actually spread virally. Who knows? And if they do, imagine what kinds of traffic will be directed to your event pages or website. Its not impossible. Its just a single tool used wisely.
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